Your product is strong. So why isn't the market choosing it?
I help mid-market and family-run manufacturers clarify what makes them the obvious choice, so buyers stop comparing them on price.
I partner with mid-market, and family-run manufacturers and consumer brands as a fractional growth partner — helping you figure out why the market isn't choosing you, sharpen the story so buyers get it, and turn that into a plan your team can run with.
Most of the manufacturers I work with aren't short on effort. They're short on clarity.
Sales have slowed. It's harder to win business than it used to be. The product hasn't changed — if anything, it's better than ever. But the market can't tell why you're the obvious choice. And when buyers can't see the difference, they default to price or to whoever they already know.
That's where I come in.
I work alongside your leadership team to find the gap between your product and how the market sees it — then close it. That means:
Get clear on why buyers aren't choosing you
and what to do about it.
Sharpen your positioning and offer
so the market understands you and picks you.
Build a go-to-market plan your team can run with
not another strategy deck that gathers dust.
Build the habits and confidence
so your team keeps the momentum going after I step back.
Whether you need to understand why sales have stalled, reposition for a new channel, or get your team aligned on where to focus next, I work alongside you as a fractional partner — without the overhead of a full-time hire.
How I Work
My work sits at the intersection of customer insight, positioning, and commercial execution.
It's equal parts thinking and doing.
Each engagement blends:
Customer insight
Understanding what your buyers actually value and where the message is losing them.
Positioning and strategy
Getting sharp on why you're the obvious choice and aligning the team around it.
Execution support
Turning clarity into a practical go-to-market plan with owners, actions, and momentum.
Who I Work With
I work best with mid-market manufacturers and consumer brands — the ones with a great product that should be selling better than it is.
Most of my clients sit between $10M and $50M in revenue. They don't need more ideas. They need clarity on why the market isn't choosing them, and a practical plan to fix it.
How To Start
- Send me a message about what you're working through
- We'll have a conversation to see if I can help
- If we're a good fit, I'll put together a proposal with options to suit your business
Get in touch.
Send me a message about what you’re working through, especially if you’re feeling price pressure and you’re not sure how to differentiate.
You're also welcome to connect with me on LinkedIn
Two Ways To Get Started With Me
Product-Market Diagnostic
The answer to “Why aren’t they buying?”
If your product is solid but sales have gone flat and you're not sure whether the problem is the message, the market, or the way you're going after it — this diagnostic will tell you.
One day working with you and your key leaders to find where the gap is between your product and the market. You walk away with:
- A clear picture of where the sales leak is
- The top reasons customers aren't converting or aren't finding you
- A prioritised shortlist of what to fix first
- An honest recommendation on whether deeper work together would help
Investment: $1,500 + GST
Product-Market Refit
A 6-month fractional growth partnership.
You know why customers aren't buying. But fixing it takes more than a report. It takes someone working alongside your team to sharpen the story, align leadership around the right priorities, and build a plan that turns into sales.
That's what this is. 3–5 days per month, embedded with your leadership team.
Months 1–2: Deep dive into your customers, your market, and your competitors. Sharpen your story so buyers understand what you do and why you're the better choice.
Months 3–4: Get leadership on the same page about growth priorities. Decide what to pursue, what to pause, and what to test.
Months 5–6: Put the plan into action with your team. Build the habits and rhythms so momentum doesn't depend on one person.
Investment: $4,500–$7,500 + GST per month
About Olivia
I grew up inside a family-run manufacturing business, so I know what it feels like when the product is strong but sales aren't reflecting it. My background spans design, marketing, sales, and product strategy, and I've served on industry boards leading strategic repositioning. But more importantly, I know what it's like when your team is working hard and the market still isn't getting the message. That's the problem I'm here to solve.